Some Insights..

2007 Magazine covers: flashy & glittery
Jan - March 2008: Bright, Flashy

Jan - Feb 2009
In 2009,

Colors are simple and toned down. Is this a response to the economic recession? Well into the Depression back then, bright colors were replaced by more toned down shades. As the decade came to a close, magazines, clothing, etc began to feature colors in deep saturated tones. In the 1940's, World War II brought soil-hiding khaki and olive green. However, brighter colors started to return after the war years though the political and social influences of the time kept colors relatively restrained. 1950's brought pretty pastel colors, and led the way with striking colors such as flamingo pink and turquoise as an optimistic expression for America's continuing prosperity, fashion, design, etc. As the economy grew stronger, colors grew more intense as well. We're definately much more toned down this year, and every brand is going for simple.

Take a look at Best Buy's new logo.

Flashiness is out. Even best buy is going for a more mature, serious look & feel in response to the economy.