Avatars is an useful way to explore and express the self. Since teenage life state is about figuring out who you are, what you care about, and how to communicate these things to the world, avatars are particularly popular to teens because it enhances that self-expression. Recently, there are many ads, promotions, video games, toys, websites that are targeted to teens that feature avatars. Avatars represent something about that consumer that is important. Advertising and marketing have always targeted consumer’s alter egos, the smiling happy person just waiting to emerge from the consumer’s conscious with the help of the product. Wouldn't it be a good promotion idea to introduce a brand character to the virtual world by creating it into an avatar? With the help of the avatar, the character can be immersed in those virtual environments, connecting directly with his audience. It is one way of deepening a relationship between brand and consumers. I know the idea has been out there, but doesn't mean it's too late to work with it still. Just a thought.
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